
Branding & Identity





Digital media

Package



Photography




Illustration




Painting


Creative Corner




Apparel

Vehicle Design



Personal
HGDF 2019
HGDF 2018
HGDF 2017
HGDF 2016
Book “Illustrators vol. 2”
HGDF 2015
Art of Cider
HGDF 2014
HGDF 2013
HGDF 2012
HGDF 2011
HGDF 2010
HGDF 2009
HGDF 2008
HGDF 2007
Painting exhibition
2016 – Estonian National Advertising festival “The Golden Egg”
GOLDEN EGG – I PLACE
THE MASTERPIECE OF THE ART OF BREWING CIDER (Piknik 2.0. Eine murul)
The print ads of Saku Brewery’s new ciders were not created
by advertising agency designers but by ten Estonian top
artists. Inspired by the new ciders, they created unique
works of art they found best suited to characterize the new
products!
When the campaign ended, the original works of art were
sold at an auction and the proceeds of the auction went to
the artists.
Kristjan Tramberg “Piknik 2.0. Eine murul” (illustration)
Category: Print / Advertising
Client: Saku Õlletehas / Saku Brewery
Agency: Imagine
Copywriter: Oliver Lomp
Creative Director: Sven Luka
Project Lead: Maarika Stroo
Designer: Kristjan Tramberg
AD: Kristiina Randrüüt
2015 – Baltic Best 2015
GOLD
THE MASTERPIECE OF THE ART OF BREWING CIDER
The print ads of Saku Brewery’s new ciders were not created by advertising agency designers but by ten Estonian top artists. Inspired by the new ciders, they created unique works of art they found best suited to characterize the new products!
When the campaign ended, the original works of art were sold at an auction and the proceeds of the auction went to the artists. – Kristjan Tramberg “Piknik 2.0. Eine murul” (illustration, 110x110cm)
Category: Print & Poster Craft
Customer: Saku Õlletehas
Agency: Imagine
Creative director: Sven Luka
Art director: Kristiina Randrüüt; Kristjan Tramberg
Project lead: Maarika Stroo
Copywriter: Oliver Lomp
2014 – Estonian Academy of Arts – Open Academy thesis defense
MEMBER OF THE JURY
2013 – Fruit of the Loom “Creative Challenge” design competition
WORLD GRAND PRIX
2010 – “Talukartul” package
RECOGNITION FROM ESTONIAN NATIONAL MUSEUM
Talukartul is a company that combines a variety of potato growers all over Estonia. Estonian National Museum has selected the Talukartul package in its permanent exhibition collection as an Estonian ethnographic object and a cultural heritage.
2010 – Estonian National Advertising festival “The Golden Egg”
GOLDEN EGG – I PLACE
Theme: SEB Bank sport sponcorship launching campaign.
Client: SEB Bank / SEB Leasing
Agency: Wanted Marketing
AD: Kristjan Tramberg
2008 – Golden Drum
SHORTLIST / NOMINEE
Central and Eastern Europe’s largest advertising festival, Golden Drum, selected my two graphics to finals.
2006 – Estonian Mustika Centre INTERIOR DESIGN CONTEST
PEOPLE’S FAVORITE
Designers: Kristel Leit; Kristjan Tramberg
2005 – Fruit of the Loom “Creative Challenge”
WORLD GRAND PRIX
Scandinavian Region – I PLACE
European Region – I PLACE
“Creative Challenge” is global design competition, organized by Fruit of the Loom – Europe’s leading manufacturer of textiles and clothing.
2005 – Identity for Estonian Academy of Arts graduation designs exhibition
GRAND PRIX
Reference

About
AN INTERVIEW WITH MYSELF
NICE TO MEET YOU, WHO ARE YOU? I cannot think of anything clever right now. Kristjan Tramberg.
STILL, PLEASE TELL ME A BIT ABOUT YOURSELF. I have gathered more than 15 years of experience in design. I consider myself a graphic designer. Or a designer, who practices graphic design, because otherwise I would be a drawn designer. I have graduated from the Open Academy of the Estonian Academy of Arts in the speciality of design, which was comprehensive – from interior design and flower arrangement to branding. Today, I practice more or less anything that involves designing, but creating logos and everything related to this seems to be close to my heart. Above all, though, I am a designer, not a marketer. I like looking for connections and references and bring them together in a multifaceted, but minimalist sign system. I would dare to classify myself as a conceptualist. But this is of course fashionable today. For various reasons.
I BELIEVE YOU HAVE GAINED ACKNOWLEDGEMENT AND WON AWARDS AS WELL? Yes.
HEADISU (English: Bon Appetit), WHAT A DELIGHTFUL NAME FOR A DESIGN COMPANY! Well, yes… I feel the same, but in actual fact, I always point out Headisu to my cooperation partners as an example of what a company’s name should not be like. Headisu may have already been born when I was at the university. I cannot remember the exact idea, but, in brief, Headisu is a boutique serving food for the soul. Bon appétit. From the perspective of the meaning of a logo that is changing in time, however, everyone can interpret it as they like. One of the potential meanings could be a very simple and naive idea – a little man with horns crossed out in bold is clearly conveying the idea “not bad”.
HOW MANY PEOPLE WORK FOR HEADISU? The whole of Estonia and a piece of the foreign world are connected to Headisu. However, to be exact, only I work for Headisu, i.e., it is fully a “one-man-show”. I would like to stress, though, that the best or even acknowledged work is always born in cooperation. Cooperation with good clients, partners, agencies and other specialists of their fields.
WHO ARE YOUR CLIENTS? “Clients” sounds very sterile… I would prefer “cooperation partners”, but, in the name of clarity, let’s stick with “clients”. My “clients” are small companies that are only beginning as well as large companies that have been in the market quite a while. There are some clients, who no very precisely what they want. There are also many clients who only have an idea or a vision, but cannot envision the final outcome. Together, we will form the idea into something more specific and visualise it. In the case of design services, the process of reaching the right outcome is as important as the result. The journey may be twisted and there are no “wrong” solutions, only solutions that need to be tested to reach the destination. On the other hand, staying in contact and communication with the client are important – if it already feels in the first stages that we are not on the same page, it is wise to not take up the journey together.
WHY ARE YOU DOING WHAT YOU’RE DOING? I like it. The more you create, the hungrier you get.
YOU ARE DIFFICULT TO INTREWIEW, YOU DON’T TALK MUCH ABOUT YOURSELF, DO YOU? No. That’s it. Have a look at my Instagram as well.
Contact
HEADISU.COM OÜ
Lutheri Masinasaal
Office nr. 9
Vana-Lõuna 39/1-9, Tallinn
ESTONIA
Kristjan Tramberg
Designer
+372 5335 8299
kristjan@headisu.com
